In cooperation with Proximity Germany, Hamburg based agency TrendONE released a comprehensive white paper about the Outernet. Some of the key findings include:
- The whole world becomes a hyperlink
- Intelligent every day objects and a new generation of mobile devices link in the Internet of Things
- Augmented Reality makes customized and relevant information based on location possible
- Technology approaches closer to people
- There’s a huge potential for marketing, new business models and services
One topic in the report is about the “Web of Things” where kooaba and our Interactive Print service is mentioned. If you’re interested in the whole white paper, please send an e-mail to Torsten Rehder at TrendONE. It’s free!
Meanwhile please enjoy Nick Sohnemann’s presentation (unfortunately without the videos) he held at the Grape Digital Conference 2009.
Trend One (Keynote Outernet) Grape Digital Conference 2009 by Nick Sohnemann
View more documents from GRAPE digital agency.
Posted in Business Stuff, Interactive Print
Great slideshow, HERE is a link to a more general post on Iot and AR. One of the most interesting things is the relationship between the Internet of Things and Augmented Reality, they seem to be bound by the same fundamental requirements in both technology and adoption. Thanks for the post.