January 26, 2010 at 10:10 AM by Marc | 0 Comments

Interactive Mentos Kiss campaign


Mentos Kiss

Perfetti Van Melle are currently running an exciting campaign called “For Diamond Whiteness” to promote their new product Mentos Kiss.

They choose printed flyers as one of their lead communications medium. To create an interaction with their brand they partnered up with us to kooabaize their flyer.

Consumers are asked to snap a picture of the Mentos flyer with the camera of their mobile phone and send it to kooaba in order to have the chance to win very attractive prizes such as a trip to the MTV Europe Music Awards 2010, an Apple iPhone or a Nintendo Wii video game console. Once the image has been recognized by kooaba’s recognition technology, the consumer enters the sweepstake.

If you like our campaign please vote for it on XIPAX. We appreciate it!

Posted in Smart Ads

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