January 31, 2011 at 09:56 AM by Lawrence | 0 Comments

Interactive postcards with Paperboy



We’re proud to announce our partnership with Masani’s Ambient Media.

Masani’s offer Cards For Free. These postcards are free of charge and distributed to almost 1’000 locations in Switzerland, mainly trendy restaurants and bars . They creates over a million contacts a month. Starting January, 2011 all their new cards can be recognized by Paperboy. Have a look at the video to see how it works:

As you can see in the video you can share the digital version of the postcards via social media, email and SMS and store them digitally in your personal library, simply by taking a picture of them using Paperboy.

On top advertisers can add digital extras to the mobile result pages linked to their postcards such as additional videos, images, buy links, competitions and other great content.

Try it out now. Snap a picture of the card below using Paperboy for iPhone or Android (it also works with pictures taken off the computer screen):



What do you think?





Your email address will not be published. Required fields are marked *

  • Recent Posts

  • Archives

  • Recent Comments

    • Bart Nelis: So … QR code has error correction built in … ( check http://en.wikipedia.org/wik...
    • nic: Great post. If they are really going to be concerned about that interpreting all their images, I hope that means...
    • Tom: It also works with the key board arrows…
    • Nyall Cook: All you need is a webcam and a can of Suremen
    • Robert: thanks SO MUCH for using readable contrast on your website! (Although contrast in this comment box is a bit...