Remember the iAd by Apple? Here you can read about it in an earlier post of Till. It is Steve Jobs solution for in-app-advertising. Pretty cool right?

Here at kooaba, we have been connecting print to mobile with the use of image recognition, for quite some years now. We do that with our smartphone app called Paperboy. For publisher we offer a free service called interactive print and advertisers can buy  Smart Ads. We have been doing this with a lot of fun and success…

Just a while ago, we announced the possibility to connect your printed advertisement directly with iAd. Snap a picture of a billboard or advertisement, and end up in an iAd. It’s easy, fun and ultimate cross-media. We absolutely believe this is a great opportunity for advertisers to enhance their printed campaign and to offer the audience a true interactive experience. As Steve Jobs says, “we have the emotion of television commercials and become more interactive than a regular interactive web-ad”.

And this week we are very proud to tell you that worlds first print-to-iAd is established. It is done by the Swiss company Frueh Immobilien and gives you all information about a housing project.

Try it out yourself. If you haven’t got Paperboy on your iPhone, download it first. Click on the ad on the left to see it in a larger format and a picture of it.

We think it is pretty cool!

iAd is still very much in it’s early stage but we expect to bring you a lot more cool cases in the near future.