Today, the name kooaba Paperboy is changed into kooaba Shortcut. If you are new to our service click here to download the free app and start today. Existing users will get the new app Shortcut via automatic update and will notice features such as:

• A more intuitive interface
• A smooth result page
• Single button for all options
• Scroll down to explore
• Double tap to zoom
• Faster recognition of the pages
• Improved recognition of pages (more challenging pictures are recognized)

We created a new 37 seconds video to explain the concept

And another short demo video showing the app

For more information, downloads, and a list of all the supported print titles visit our new Shortcut website.

Sounds great! But why this new name?

We have two reasons for that. First, not only newspapers are interactive (for which Paperboy was initially designed for), but also many magazines joined the last couple of years. The name paperboy clearly refers to newspapers only and that gives you the wrong impression.

Second, interactive print advertising is going to play a bigger role in the future. Using Shortcut, you will get access to the most interesting deals and extras on your mobile phone by taking a picture of ads and billboards with the shortcut icon. We already offered Smart Ads on a smaller scale and now – starting here in Switzerland – we are taking this to the next level. Read about our partnership with APG and Publicitas and about our vision on interactive print advertising in this blogpost.

Paperboy was about newspapers. Shortcut is about newspapers, magazines, but also about ads and billboards.