The media has been calling us “the QR code killers” (TheNextWeb, Mashable, GigaOM). Although we never promoted ourselves this way, and we definitely never created our products with that thought, we must admit that this comparison to QR helps in explaining what we do. But let’s be honest: We are not QR haters. In fact, we are dedicated to the idea of connecting print to mobile, no matter which technology gets the job done.

To us, it’s about creating the best end-user experience by giving them access to great content and deals, objectively searching for the best way to do that. One of the things we do is create a network of advertisers and publishers who work on the same platform so the end-user only needs one single app for both use-cases. And instead of choosing to work with QR codes, we choose to work with image recognition technology. And that is how we’ve been labeled as “the QR killers”.

And that is fine with us, just as long as you know, that we have a broader vision.