February 16, 2012 at 05:15 PM by Tom | 0 Comments

Making a habit of print-to-mobile [QR code infographic]


We stumbled upon this research by Archrival about the thoughts of US students on QR codes. The most interesting from this report is the question “Can they scan?” Turns out that only 21.5% could! Those who didn’t

  • Tried but gave up
  • Thought taking a picture would scan it
  • Didn’t want to download the app
  • Decided it took too long

As you see, and as all companies in this field already know, there are some issues to be resolved. Scanning a code isn’t second nature to everybody yet.

With Shortcut we have already taken away some of those hurdles, due to the fact that Shortcut users already take pictures of pages every day. They know the routine. For them, there is no need to download and install another app. They just do what they are used to doing: Take a picture and automatically connect to mobile.

Posted in Other Stuff

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