Most of our customers at kooaba use our image recognition technology in order to make things in the real world “interactive”. Scan an item in the physical world with your smartphone and you are presented with digital information about the object.

Examples of such real-world interaction include wine-labels, movie posters, catalogues, or print media.

Of course, image recognition is not the only option to create physical-to-digital bridges. Near field communication (NFC) and visual codes (most notably barcodes and QR codes) are alternative solutions.

We may have been joking about QR codes in the past. But really we have nothing against our little checkered friends. In fact, the latest release of the Shortcut app (now part of our sister company Shortcut Media) simply scans both. To the best of our knowledge there is no app out there, which enables users to benefit from interactive print with both QR-codes and image recognition unified in one beautiful app. (Google Goggles is the only other app which offers a similar features, but is not targeted at print media).

Now this is great news for end-users. But you, as a content publisher, which solution should you use? Codes or image recognition? Since we have been confronted with this question a number of times, for your convenience, we summarized the pros and cons of each solution on a dedicated page:

http://www.kooaba.com/en/how_it_works/imagerecognition_vs_qr

We hope this helps you choose. If not, drop us a note and we are happy to discuss options with you.